The Digital Branding Iron: The Advertization of Me! Pt. 1

Part 1: “Youoogle, MyFace & Me”

A Minor Prelude

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Have we fallen in love with the sound of our own “twittering”? Is digital communication becoming a way to avoid meaningful communication? Are we evolving into networked communities of narcissists; oozing self-promotion, self-publicity, reeking of advertising greenbacks and consumed with a zombie-hunger for celebrity. Are we witnessing the rise of the “vacuous online charlatan” ramming their self-interest down our throats with a brat-arrogance that screams for gratitude?

Who are these people that invade our space with the stench of their rotting conceit; the latest eau de parfum by Youoogle. Oops.. it’s us. It’s the “us” that wants to get on, who is dying to be a paid mouth piece or face of Greenbacks Inc. Okay, we’re prostituting our body parts in a less traditional way, but have we “rented” or “sold” out? How far do you go sticking your butt in the air before the logo is on your ass; permanantly branded (like an animal) and belonging to the company (that does no evil)?

But… what’s wrong with that?

Everybody’s got to make a living.. yeh, of course, but, surely, we don’t all need to be in advertising, pr and marketing. Are we becoming the networked communities of social advertisers to each other? Are we projectile vomiting at each other every time we speak because each word of value is laced with an ad/pr/marketing message? It seems the two are becoming one, we will “communi-advercate”, avidly read “advert-newsments”, get a university “edu-dorsement” , enjoy streaming “advertainment” and intimately “public-relate”? Will all our communication be accompanied by a “para-text” of advertising/pr? Are we moving from “pop culture” to a pr-primed “ad culture”.  It’s a fun idea to run with but more likely it’s just a phase we’re all going through; advertising is unlikely to evolve in quite such a blantantly entertaining fashion; the ad/pr/marketing savvy boys and girls aren’t that daft… but they’re not necessarily genii either..

The question is “how smart are we and what do we want?”… collectively.

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TO BE CONTINUED…

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dmojo

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A little light entertainment during the interval:

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© Dmojo, 2008-2009.